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Thought Leadership and Sales
In his new book To Sell Is Human, author Daniel Pink argues that sales was, not so long ago, based on “information asymmetry.” Cars for sale (…) fall into two categories: good and bad. Bad cars, what...
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Training Non Profits in Use of Social Media
Lately, I’ve been asked to help several non-profits on a pro-bono basis. I’m a big believer in the notion that if an organization can empower their constituents they could have a powerful army at...
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Steering the Social Media Ship
The stories of revolutions are often brutal: someone gets marched to the guillotine, hoisted from their own petard, stood before the firing squad, or exiled to some desolate rock. There is little...
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